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COPY of About Us

VeteranCrowd exists to replace manual, awkward, and fragmented military discounts with identity-linked commerce embedded directly in the payment.

VeteranCrowd doesn’t improve the old system. It replaces it.

The old model is broken.

Veterans, service members and family are asked to identify repeatedly, cashiers become gatekeepers, merchants absorb the costs of friction, fraud risk and awkward moments, and discounts live outside payment, not inside it. 


Everyone optimizes the discount. Nobody fixes the transaction.

The Start
We Are a New Category of Military Discount System

VeteranCrowd is the first credible implementation of Identity-Linked Commerce for the Military Community category, not a feature set within someone else’s.

A category where:

  • Identity is verified once
     

  • Identity is embedded in payment rails
     

  • Benefits are automatic and invisible
     

  • Checkout remains fast, dignified, and universal
     

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The Technology

VeteranCrowd is infrastructure, not an app-first
experience.

 

If our technology is working:

  • The veteran does nothing
     

  • The merchant changes nothing
     

  • The transaction just works

With our technology, the customer is the hero. Veterans and service members pay like everyone else, merchants run their businesses, and no one has to explain anything. The invisible infrastructure makes dignity scalable. 

If it is working, nobody notices it. And that’s the point.

The Goal

How We Are Different

Meet The Team

Pat Brady

Pat Brady

  • Grey LinkedIn Icon

Co-Founder, CTO
 

  • BE Astronomy UIUC

  • MSEE Northwestern

  • Apropos Tech IPO 2001, Redwave Energy,

  • 65+ patents

Bob Louthan

Bob Louthan
 

Co-Founder, CEO
 

  • Grey LinkedIn Icon
  • BSCE VMI/MBA Darden

  • USAR 1982-1996

  • International Paper Hammermill

  • American Filtrona

  • 30 Years VC, IB, M&A IPO

Jason Williscroft

Jason Williscroft

  • Grey LinkedIn Icon

Architect & Lead Developer
 

  • BS Systems Eng USNA 1995

  • USMC, USN 1990-2000

  • 24 years Software Development

  • Instagram
  • Facebook
  • LinkedIn
  • YouTube

804-496-1719

 

© 2026 VeteranCrowd Rewards, Inc. 

 

About VeteranCrowd

VeteranCrowd is a veteran-founded rewards platform serving more than 60 million Active Duty, National Guard, Reserve, and Veteran members and their families. We connect the military community with merchants offering smart military discounts, loyalty rewards, and charitable giving tools—all delivered safely, simply, and anonymously.

What We Offer

  • Military Discounts — Verified military benefits that build lasting relationships between merchants and service members.

  • Loyalty Rewards — Earn and accumulate rewards from merchant partners with every purchase.

  • Charitable Roundups & Directed Giving — Round up purchases and direct donations to the causes you care about most.

Who We Serve

Active Duty service members, National Guard, Reservists, Veterans, and military families seeking recognition, savings, and rewards for their service.

VeteranCrowd — Honoring military service, empowering financial well-being, championing charitable change, and rewarding consumer loyalty.

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