Our Story

Veterans Shouldn't
Have to Ask

U.S. Navy officer walking through a line of saluting sailors at a ceremony

A veteran walks into a Home Depot.

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Service member with a backpack and boots

We Got This Wrong

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A Proud Community Doesn't Beg

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U.S. soldiers in uniform saluting the American flag at a ceremony

What Recognition Should Actually Look Like

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01

Link Your Visa

Securely connect your existing Visa credit card. Takes about 90 seconds. No new card, no new account.

02

Shop Normally

Pay however you always do. No extra steps, no discount screen, nothing that interrupts the purchase flow.

03

Get Your Cash Back

We detect the purchase and post your cash back automatically, available after a 30–45 day settlement window. You didn't have to ask for it.

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Your service already earned it. You shouldn't have to ask.
Join Now
Mission
Make recognition of military service automatic, private, and paid at full price.
Vision
A community where veterans, families, merchants and VSOs support each other every time someone swipes a card.
The team

Veterans serving veterans.

"These aren't some guys trying to get your credit card. These are veterans working with other veterans."

Bob Louthan
Bob Louthan
Co-Founder & CEO

Army Reserve veteran. 30 years in venture capital, investment banking and M&A.

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Sam Michie
Sam Michie
COO

Founder of Social Bluebook. Marketing and go-to-market operator.

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Paul Wright
Paul Wright
CFO

CFA charterholder. 22 years in finance at Capital One.

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Jason Williscroft
Jason Williscroft
Lead Architect

Naval Academy graduate and Navy/Marine Corps veteran. 24 years building software.

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Justin Ragsdale
Justin Ragsdale
CRO

VMI graduate. Led revenue growth at fintech and marketing tech companies.

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100 years of combined card network, fintech and military community experience.

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